This is probably stating the obvious: Flying is no fun. I could go on and on about the seat comfort, stale air, bathrooms, general feeling of being treated like cattle (at best...often, the treatment make me feel like a criminal), and so on. These things are all particularly (and painfully!) true when sitting in Coach. I'm starting to reach that point-especially on longer flights-where I no longer can deal with Coach, and find myself gazing longingly at Premium Economy or Business class and wondering if I should have made the outright purchase-or at the least, purchased the upgrade. It got me thinking about when it's worth the extra cost-and in particular, when is the extra cost a good deal. Sometimes, it's a no-brainer (American Airlines used to offer on the day upgrades from London to the US for $300 the actual definition of 'no-brainer'). Other times, unless your finances are truly unlimited, there is an internal debate to be had-where ...
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